Digital Marketing

The numbers before and after

We don't report impressions. Every campaign is judged on enquiries, cost per lead and revenue — measured against where the business actually started.

Layered panels representing campaign performance
0Campaigns managed
0.0M+Impressions delivered
₹0.00Lowest cost per lead
Campaign proof

Straight from the ads manager

Exports from live client accounts rather than numbers we typed ourselves. Client names are redacted; every figure quoted below is visible in the screenshot beside it.

Meta Ads Manager showing results across 34 campaigns
1,939,999 resultsAcross 34 campaigns — 6,987,423 impressions at a ₹35 CPM.
Meta Ads Manager performance overview for a website-leads campaign
₹14.97 per lead168 website leads from ₹2,514 of spend on a traffic-to-leads campaign.
Meta Ads Manager performance overview for an on-Facebook leads campaign
₹38.36 per lead170 on-Facebook leads delivered from ₹6,521 of spend.
Facebook Ads reporting dashboard with impression and click trends
258.7K impressionsUp 72.3% period-on-period, with link clicks up 42.4% and a 1.42% CTR.
Campaign performance chart showing conversions, CPC and link clicks
5,235 conversionsUp 23% over 45 days at a ₹12.45 CPC and 45,235 link clicks.
Campaign-level breakdown of results, reach, frequency and cost per result
Cost per result, by campaignPurchases and landing-page views tracked per campaign against daily budgets.
Channel mix

Where the budget actually goes

The split shifts per business, but the principle holds: capture the people already searching, stay visible to the ones who aren't yet, and keep both compounding through content.

Google Ads34%
High-intent search capture
Meta Ads28%
Discovery and retargeting
SEO & Content24%
Compounding organic traffic
Email & Nurture14%
Turning interest into enquiries

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