Branding

Identity systems that hold up everywhere

A logo is the smallest part of it. We build the whole system — colour, type, layout and voice — so your brand stays recognisable on a billboard, a business card and a 40px avatar.

Brand identity system laid out flat
Selected identities

Five systems, five very different rooms to live in

Fintech

Vault 01

A restrained mark and a monospaced system built for a product that had to read as trustworthy first.

Wellness

Lumina

Soft geometry and a warm palette that let a clinical category feel human without losing precision.

Hospitality

Aether

An editorial identity where the typography does the heavy lifting and the mark stays quiet.

Retail

Meridian

A modular system that survives being stretched across packaging, storefront and social.

Manufacturing

Kiln

Heavy industrial letterforms paired with a disciplined grid for spec sheets and site signage.

Colour
Ink#262626
Brand#00272C
Surface#F6F6F6
Paper#FFFFFF

Every palette ships with tested contrast pairings, so the brand stays legible before it stays pretty.

Typography
AaSora — 300/400/700/800
AaCormorant — accent italic

One workhorse sans for everything functional, one serif italic reserved for emphasis. Two families, strictly enforced.

What you get

Everything, handed over properly

01Logo suite — primary, secondary, monogram, favicon
02Colour system with accessible contrast pairings
03Typographic scale and usage rules
04Brand book covering voice, spacing and misuse
05Social, print and packaging templates
06Handover files in vector, raster and web formats

Need an identity that scales?

Tell us where the brand is going and we'll build the system to get it there.

Book a call